The Société de développement économique du Saint-Laurent (Sodes), with the financial support of the Ministère des Transports et de la Mobilité durable, today announced the official launch of the “The River Unites Us” campaign, dedicated to promoting Quebec’s maritime industry as a whole.

This ambitious project aims to highlight the crucial importance of the maritime industry in our daily lives, as well as its positive impact on our economy, our food supply, our environment and our technological development.

“The maritime industry plays a vital role in our everyday lives. The aim of this campaign is to highlight the many benefits and innovations of this sector of activity. Indeed, we sometimes forget that the maritime industry guarantees a regular food supply, stimulating the local economy, while being environmentally conscious and adopting cutting-edge technologies,” points out Mathieu St-Pierre, President and CEO of Sodes.

At the heart of your businesses

The maritime industry is at the heart of our economy, facilitating the trade of goods and the transport of goods around the world. It connects businesses to international markets and supplies them with raw materials, stimulating economic growth and prosperity.

At the heart of what you eat

Our plates are also influenced by the maritime industry. Whether it’s fruit and vegetables, flour, sugar or cocoa, or the transport of agricultural fertiliser, this industry guarantees a constant supply and support for the production of fresh, quality products, contributing to our well-being and health.

At the heart of your environment

Protecting the environment is a priority for the shipping industry. By investing in sustainable practices, reducing carbon emissions and protecting marine biodiversity, it is actively committed to preserving our oceans, our ecosystems and our St. Lawrence.

At the heart of new technologies

Finally, in order to remain competitive and respect ecosystems and communities, a host of innovations are being introduced. From electrified boats to advanced fleet management systems, we are developing new technologies to improve operational efficiency, reduce costs and minimise our environmental footprint.

The River Unites Us campaign is designed to raise public awareness of the opportunities presented by the maritime industry. To do this, a range of activities and information will be disseminated through various media. Educational workshops, conferences and other interactive events will be organised to give participants a better understanding of this important industry for the province. At the same time, a multimedia communications strategy will be deployed, including campaigns on social networks, articles in the local press and online publications.

Stay informed and engaged by following our social media and future communications to discover the next steps in this campaign.

To consult the campaign : https://st-laurent.org/valorisation/