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Hamilton-Oshawa merged port authority unveils logo

2019-09-30

McKeil Marine's Evans Spirit  won the International Bulk Journal's 2016 Ship of the Year Award during the IBJ's Salute to Excellence in the Maritime Bulk Industry gala awards ceremony in London, UK on November 21.
"It's a fantastic way to closeout our 60th anniversary year: having a vessel named after our founder, Evans McKeil, win this prestigious international award," said Steve Fletcher, President and CEO of McKeil Marine.
Acquired by McKeil in 2015, the Evans Spirit is a cargo ship with the shallow draught characters of a tug and barge; however, compared to a tug-and-barge unit, she can transport approximately 40 per cent more cargo about 50 per cent faster on a very similar amount of fuel.  She is in service throughout the Great Lakes and St. Lawrence River.
Evans Spirit was shortlisted for 2016 Ship of the Year competing with three other vessels: CS Bright, Mitsui OSK Lines, Japan;  Damen Shipyards, Netherlands; and MN Baroque, Swiss Marine, Switzerland. The award is presented to the owner, operator or builder of an outstanding individual bulk ship. Judged on operational efficiency, design innovation, safety and environmental protection, the Evans Spirit was selected as winner. (Photo Paul Beesley).

Hamilton & Oshawa, Ontario - Following its amalgamation in June, the Hamilton-Oshawa Port Authority (or HOPA) had a unique opportunity to reposition itself. The Port Authority sought a modern brand and visual identity that would resonate in Hamilton and Oshawa, and convey its evolution into a progressive maritime industry leader.

The HOPA Ports logo unveiled September 26 is bold and industrial, referencing the strength of the organization's growing multi-modal network. The subtle wave in the 'H' nods to its approachability and work in and on the water.

"The look and feel of HOPA Ports extends a brand reputation we've been cultivating for years." said Director of Public Affairs, Larissa Fenn. "It captures our identity as an integrated, effective port manager and transparent community partner."

Stakeholders from Hamilton and Oshawa witnessed the logo unveiling at a reception in Oshawa. The cities have a lot in common; industrial at their core, yet increasingly focused on environmental sustainability, innovation and economic diversification. They share a rare port city status, and the opportunities these marine assets bring along with them.

"The new brand will allow us to market our real estate services to transportation-intensive industries across Canada and around the world confidently," said HOPA CEO & President, Ian Hamilton. "We want Hamilton and Oshawa to take pride in being port cities, and we are proud to contribute to their success."

 

 

 
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